As we develop our SugarCRM services more at K13 (http://www.kthirteen.com), we’re preparing for a campaign for launching our second-generation 500 Euro/year TCO desktop (see also http://www.500desktop.com).
For those who are looking for yet another reason to use a CRM – email campaigns might be it. SugarCRM is our CRM of choice – but SalesForce.com will do you too (but read this first: SugarCRM v.s. SalesForce.com).
We do send out newsletters for clients using a different system, which does give a lot more information on recipients, but I really like the basic functionality already built into SugarCRM. You can do HTML emails, but we choose to do text-only ones when sending out to a population of IT managers. And for this, we get great results with using SugarCRM.
All the legal requirements like unsubscribing are included, so we can properly manage the source lists.
It’s intuitive to setup and use as well, which makes it easy for you to get up and running fast.
Thanks to all those that support SugarCRM.
